The grid
One row per office. Open a row to read the full release.
Wednesday's three are today's. Their send times may pass before you see this page. Nothing was sent. After a Yes, they go the same day if time allows, or the next morning.


New Jersey Logged 66,800 Workplace Injuries in 2023: Union Spine Team Names Higher Risk Jobs
Read the full release (775 words)


Sewell Specialists Explain the 24 to 72 Hour Rule of Thumb for Getting Checked After a Crash
Read the full release (613 words)


West Windsor Specialists Explain What a Full Spine Evaluation After a Car Accident Covers
Read the full release (623 words)


What Is Dashboard Knee: Hackensack Specialists Explain Knee Injuries That Appear Days After a Crash
Read the full release (607 words)


Stiff Neck That Will Not Settle: Woodbridge Spine Specialists Explain When to Get It Checked
Read the full release (609 words)


Casino and Hospitality Workers Hurt on the Job: Galloway Orthopedic Team Explains Next Steps
Read the full release (634 words)


Second Opinion Before Spine Surgery: Fairfield Specialists Outline Nonsurgical Options to Try First
Read the full release (609 words)


Sciatica Symptoms: Raritan Spine Specialists Explain Which Doctor to See and Options Before Surgery
Read the full release (601 words)


Knee That Locks, Catches or Gives Way: Cherry Hill Orthopedic Specialists Explain What It Can Mean
Read the full release (628 words)


Work Injury Affecting Both Neck and Shoulder: Jersey City Orthopedic Team Explains the Connection
Read the full release (691 words)


Arm Tingling or Weakness May Start in the Neck: Hackensack University Plaza Spine Team Explains
Read the full release (636 words)


Is an MRI Needed Right After a Car Accident: Old Bridge Spine Specialists Explain Imaging Timing
Read the full release (628 words)


Legs Tire When Standing but Ease When Sitting: Hamilton Spine Specialists Explain Spinal Stenosis
Read the full release (611 words)


Minimally Invasive Spine Surgery Explained: Lakewood Specialists Outline Who Qualifies and Recovery
Read the full release (628 words)


Why Whiplash Symptoms Often Appear Days After a Crash: Eatontown Spine Specialists Explain
Read the full release (605 words)


Hess Spine and Orthopedics Opens Temporary Little Falls Office Serving Passaic County Patients
Read the full release (519 words)
Link plan
Every release links to the office page, the Google profile and the booking page. Workers comp releases may add the service page. King allows up to 10 links. This plan uses 3 or 4.
| Office | # | Link | Link words | Status |
|---|---|---|---|---|
| Union | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-union-new-jersey/ | the office page | in the release |
| Union | 2 | https://www.google.com/maps?cid=2707936878520463928 | the office on Google | held back |
| Union | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Union | 4 | https://hessorthopedics.com/union-nj-workers-comp-orthopedic/ | workers' compensation care | held back |
| Sewell | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-sewell-new-jersey/ | the office page | in the release |
| Sewell | 2 | https://www.google.com/maps?cid=3406950570964181244 | the office on Google | held back |
| Sewell | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Sewell | 4 | https://www.facebook.com/HessOrthoSewell | the office on Facebook | held back |
| West Windsor | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-west-windsor-new-jersey/ | the office page | in the release |
| West Windsor | 2 | https://www.google.com/maps?cid=989649122412312397 | the office on Google | held back |
| West Windsor | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| West Windsor | 4 | https://www.facebook.com/HessOrthoWestWindsor | the office on Facebook | held back |
| Hackensack (Kotte Pl) | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-hackensack-new-jersey/ | the office page | in the release |
| Hackensack (Kotte Pl) | 2 | https://www.google.com/maps?cid=12748841819914383588 | the office on Google | held back |
| Hackensack (Kotte Pl) | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Hackensack (Kotte Pl) | 4 | https://www.facebook.com/HessOrthoHackensack | the office on Facebook | held back |
| Woodbridge | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-woodbridge-new-jersey/ | the office page | in the release |
| Woodbridge | 2 | https://www.google.com/maps?cid=15244509330397994726 | the office on Google | held back |
| Woodbridge | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Woodbridge | 4 | https://www.facebook.com/HessOrthoWoodbridge | the office on Facebook | held back |
| Galloway | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-galloway-new-jersey/ | the office page | in the release |
| Galloway | 2 | https://www.google.com/maps?cid=6065617353554261111 | the office on Google | held back |
| Galloway | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Galloway | 4 | https://hessorthopedics.com/galloway-nj-workers-comp-orthopedic/ | workers' compensation care | held back |
| Fairfield | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-fairfield-new-jersey/ | the office page | in the release |
| Fairfield | 2 | https://www.google.com/maps?cid=6770016476440873215 | the office on Google | held back |
| Fairfield | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Fairfield | 4 | https://www.facebook.com/HessOrthoFairfield | the office on Facebook | held back |
| Raritan | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-raritan-new-jersey/ | the office page | in the release |
| Raritan | 2 | https://www.google.com/maps?cid=1023898662763176950 | the office on Google | held back |
| Raritan | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Raritan | 4 | https://www.facebook.com/1021706127685445 | the office on Facebook | held back |
| Cherry Hill | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-cherry-hill-new-jersey/ | the office page | in the release |
| Cherry Hill | 2 | https://www.google.com/maps?cid=10828812625212567982 | the office on Google | held back |
| Cherry Hill | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Cherry Hill | 4 | https://www.facebook.com/1339037519281638 | the office on Facebook | held back |
| Jersey City | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-jersey-city-new-jersey/ | the office page | in the release |
| Jersey City | 2 | https://www.google.com/maps?cid=13976188127450489943 | the office on Google | held back |
| Jersey City | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Jersey City | 4 | https://hessorthopedics.com/jersey-city-nj-workers-comp-orthopedic/ | workers' compensation care | held back |
| Hackensack University Plaza | 1 | https://hessorthopedics.com/location/hackensack-university-plaza/ | the office page | in the release |
| Hackensack University Plaza | 2 | https://www.google.com/maps?cid=15111263991042049555 | the office on Google | held back |
| Hackensack University Plaza | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Hackensack University Plaza | 4 | https://www.facebook.com/1311627912027074 | the office on Facebook | held back |
| Old Bridge | 1 | https://hessorthopedics.com/location/orthopedic-doctor-old-bridge-new-jersey/ | the office page | in the release |
| Old Bridge | 2 | https://www.google.com/maps?cid=4811964962119841416 | the office on Google | held back |
| Old Bridge | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Old Bridge | 4 | https://www.facebook.com/HessOrthoOldBridge | the office on Facebook | held back |
| Hamilton | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-hamilton-new-jersey/ | the office page | in the release |
| Hamilton | 2 | https://www.google.com/maps?cid=17343833767329622912 | the office on Google | held back |
| Hamilton | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Hamilton | 4 | https://www.facebook.com/HessOrthoHamilton | the office on Facebook | held back |
| Lakewood | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-lakewood-new-jersey/ | the office page | in the release |
| Lakewood | 2 | https://www.google.com/maps?cid=12033022585009884615 | the office on Google | held back |
| Lakewood | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Lakewood | 4 | https://www.facebook.com/1008045539055936 | the office on Facebook | held back |
| Eatontown | 1 | https://hessorthopedics.com/location/orthopedic-surgeon-eatontown-new-jersey/ | the office page | in the release |
| Eatontown | 2 | https://www.google.com/maps?cid=7729560478701938372 | the office on Google | held back |
| Eatontown | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
| Eatontown | 4 | https://www.facebook.com/HessOrthoEatontown | the office on Facebook | held back |
| Little Falls | 1 | Little Falls location page not built | the office page | not built yet |
| Little Falls | 2 | Little Falls Google profile (place id NEEDS_PULL in the Sep 14 intake) | the office on Google | not built yet |
| Little Falls | 3 | https://hessorthopedics.com/get-started/ | request an appointment | held back |
Hold-back rule: a fourth link only goes in when the body is about 760 words or more. Galloway and Jersey City were under that, so their service page link is held back. Little Falls has no office page or Google profile yet.
Stacking
What each release feeds. The release comes first. Then the office page, the Google profile, a Google post and a Facebook post.
The Share Network is on hold. When it opens, its posts carry citation details only and never name Hess (the November 5 rule). Your own Site Network brands never carry Hess material.
Episode 213327 recorded. Not public yet.
New Jersey Logged 66,800 Workplace Injuries in 2023: Union Spine Team ...
Episode 213082 recorded. Not public yet.
Sewell Specialists Explain the 24 to 72 Hour Rule of Thumb for Getting...
Episode 213335 recorded. Not public yet.
West Windsor Specialists Explain What a Full Spine Evaluation After a ...
Episode 213067 recorded. Not public yet.
What Is Dashboard Knee: Hackensack Specialists Explain Knee Injuries T...
Not recorded yet. Topic comes from the office plan.
Stiff Neck That Will Not Settle: Woodbridge Spine Specialists Explain ...
Not recorded yet. Topic comes from the office plan.
Casino and Hospitality Workers Hurt on the Job: Galloway Orthopedic Te...
Episode 213211 recorded. Not public yet.
Second Opinion Before Spine Surgery: Fairfield Specialists Outline Non...
Episode 213212 recorded. Not public yet.
Sciatica Symptoms: Raritan Spine Specialists Explain Which Doctor to S...
Not recorded yet. Topic comes from the office plan.
Knee That Locks, Catches or Gives Way: Cherry Hill Orthopedic Speciali...
Not recorded yet. Topic comes from the office plan.
Work Injury Affecting Both Neck and Shoulder: Jersey City Orthopedic T...
Episode 213338 recorded. Not public yet.
Arm Tingling or Weakness May Start in the Neck: Hackensack University ...
Episode 213078 recorded. Not public yet.
Is an MRI Needed Right After a Car Accident: Old Bridge Spine Speciali...
Not recorded yet. Topic comes from the office plan.
Legs Tire When Standing but Ease When Sitting: Hamilton Spine Speciali...
No episode. Topic comes from the office plan.
Minimally Invasive Spine Surgery Explained: Lakewood Specialists Outli...
Episode 213331 recorded. Not public yet.
Why Whiplash Symptoms Often Appear Days After a Crash: Eatontown Spine...
Topic from episode 213083, which was on hold.
Hess Spine and Orthopedics Opens Temporary Little Falls Office Serving...
King Basic checklist
Every Basic field, and whether this plan uses it.
| Field | Status | How |
|---|---|---|
| Release title | Used | One headline per office. 8 to 17 words, under 100 characters, no special characters, no "pain" or "best". |
| Summary (40 words max) | Used | One plain sentence with the town and what the release explains. |
| Body (300 to 800 words) | Used | Third person, short paragraphs, no lists or tables. About 600 words carries 3 links. About 760 or more carries 4. |
| Links in the body | Used | Office page, Google profile, booking page. A fourth link (service page) only when the body is long enough. King allows 10; this plan stays well under. |
| Company details form | Used | One Hess company profile, added once, before the first send. It is not on the King account yet. |
| Category | Used | Health & Medicine. |
| Main picture (400 by 300 or larger) | Used | Real pictures from the Hess image library. No made-up people. Nobody who looks over 60. |
| More pictures (5 total) | Not confirmed | Plan is 2 per release. Whether the second page of the King form takes more is not confirmed. No padding. |
| Meta title | Used | Same as the headline. |
| Meta description | Used | The summary, cut to about 155 characters. |
| Three meta keywords (20 characters each) | Used | Town plus specialty, the topic, the county or service. |
| Schedule a send time | Not confirmed | Not confirmed on Basic. If there is no field, the send is done by hand at the planned time. |
| Pick outlets | Blocked | Not on Basic. Basic goes to the standard network. |
| Video or audio in the release | Blocked | Not on Basic. Nothing is faked. The episode pairs with the Facebook and Google posts once it is public. |
| Named outlet or broadcast add-ons | Blocked | These cost money. Not used. Your call only. |
| Reports after publish | Used | Pulled once the release is live. Feeds the after-submission steps. |
Basic does not include video, audio, outlet picking or named outlet add-ons. They are blocked, not faked.
After sending
What happens once a release goes in. You own nothing here except the Yes ticks and the Hess company profile.
| When | What | Who | Note |
|---|---|---|---|
| Hour 0 to 72 | Wait for King. Review takes up to 24 hours. Publishing takes 24 to 48 working hours. | Whoever sent it | Past 72 hours with no result is a King problem. One line to Lee. No re-send. |
| Live + 0 to 4 hours | Open the live copy. Click every link. Save the release address. | Sender, with a helper reading the pages | A wrong link cannot be fixed after publish. It is logged and the next release is checked harder. |
| Live + 0 to 4 hours | Read the King report. Save 20 to 30 of the strongest pickup addresses. | Sender | Done when the list is saved and one picture of the report is kept. |
| Live + 4 to 24 hours | Google post for that office: town and topic first, the pickup, the office page. | Hess Google posts chain | One office at a time. Different wording each office. |
| Live + 4 to 24 hours | Facebook post for that office: the pickup plus the service page that did not fit in the release. | Hess Facebook chain | No two offices at the same hour. Woodbridge goes before Nov 17 or after the holiday posts. |
| Live + 24 to 72 hours | Index check: 3 to 5 pickup addresses per release load and are not blocked. | Helper (read only) | Request indexing only for Hess pages, and only if Search Console access exists. |
| Live + 24 to 72 hours | Ask two AI assistants the release question with the town. Write down whether Hess is named. | Helper | Not named yet is a note, not a problem. Check again on day 7. |
| Day 7 | Rank check on the office's main keyword. Re-check that pickups are still live. | Helper | No lift at day 7 is normal. Record "flat at day 7". |
| Day 30 | Rank check, pickups still live, call trend from the Google profile. | Helper | One line per office on the release calendar. |
| When opened | Share Network posts: citation details only, never say Hess. Link the pickup. | Not now | On hold until Susie opens those sets. Nothing is written for them yet. |
Done means: A release is not finished until: links checked, pickups saved, Google and Facebook posts scheduled and read back, day 7 note written.
Report screen (mockup)
A picture of the report we plan to build. Every number is made up. It shows each office's release, status, live link, pickups, index check and clicks.